Product discovery coaches Teresa Torres and Hope Gurion have seen many teams and leaders make mistakes when setting outcomes for their product teams. …

Asynchronous brainstorming is a technique for generating a large number of ideas in a short amount of time. It involves a group of people contributing ideas independently, rather than in a traditional in-person brainstorming session. There are several benefits to using asynchronous brainstorming. First, it allows team members to contribute…

Often teams choose to pursue business outcomes, but that makes it much harder to actually create value for the business and its users. Product teams should prioritize product outcomes over business outcomes because they are more closely tied to the user experience and can ultimately lead to long-term business success…

Whether it’s a new feature or a new product, many teams struggle when it comes to validating solutions. …

Product Experimentation Case Study: How we leveraged experimentation to increase the use of a activation feature by 300% in 3 months, with a potential impact of an additional 6 million deals per year in the marketplace. — The challenge I was part of a marketplace where millions of buying decisions happened over messages or calls between users. Because of this it was very important to increase the percentage of buyers who communicate with sellers. Because of this, we created tools for users to find what they are looking for…

Neil Gaiman is a wizard. Not in the sense of making things fly, pulling rabbits out of a hat, or shooting lightning bolts in the snap of a finger — although he might make you believe he could do it all. No, Neil Gaiman is a magician of words. He…

Recruiting, selecting and finally hiring product managers is not an easy task. In addition to the natural difficulty of evaluating someone, the job itself is different in different companies. Someone who has been a product manager for 5 years at company X will not necessarily be a good product manager…

A tactical discovery playbook for product managers to deliver products that customers love — Product management is a job that is growing very quickly. To satisfy demand, at my current job we had to hire people that were not PMs before or made the change very recently. …